Template Examples

The best way to learn NLT is by seeing it in action. Here are five real-world email templates that combine multiple NLT features together. Each example includes the full template followed by a breakdown of the techniques used.

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Welcome Email

A personalized welcome that adapts based on the user's plan and shows their benefits if they're a premium member.

Example: Welcome email output

Template:

Output:

Hi Jane!

Welcome to our VIP program.

As a premium member, you get:

• Priority support
• Advanced analytics
• Custom branding

Sent on April 7, 2026

Techniques used:

• Fallback values -- or "there" ensures a greeting even without a name
• Ternary expression -- inline plan-based messaging
• Conditional block -- different content for premium vs. free users
• Quick list -- renders benefits as a bullet list
• Comments -- invisible note about the footer section
• Built-in date -- {today} with long date formatting

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Order Confirmation

A transactional email with an order summary table, calculated totals, and conditional discount display.

Example: Order confirmation output

Template:

Output:

Hi Jane,

Thank you for your order of 3 items!

[Styled HTML table with Name, Quantity, Price columns]

Order total: $149.97 Discount applied: 15% off

Techniques used:

• Variable assignment -- {set order_total to ...} stores the sum for reuse
• Aggregates -- sum of and count of for calculations
• Pluralization -- "3 items" vs. "1 item"
• Table -- renders order items as an email-safe HTML table
• Currency formatting -- as "currency" for polished dollar amounts
• Percentage formatting -- as "percentage" for the discount
• Conditional block -- only shows discount section when a code exists

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Product Recommendations

A personalized recommendation email with a for loop, item limit, and empty fallback.

Example: Product recommendations output

Template:

Output:

Hi Jane, check out these picks:

1. Widget Pro The ultimate widget for professionals who need... $29.99
2. Gadget X A versatile gadget that integrates with your... $49.99
3. Alpha Kit Everything you need to get started with alpha... $19.99

Techniques used:

• For loop -- iterates over recommendation list
• Item limit -- show first 3 caps the displayed items
• Loop variables -- {loop.index} for numbering, {loop.last} for conditional footer
• Truncation filter -- truncate 80 shortens long descriptions
• Currency formatting -- prices displayed as $29.99
• Empty fallback -- {else} provides a friendly message when no recommendations exist

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Birthday Campaign

A birthday email that adapts its message based on whether today is the contact's actual birthday or if it's coming up this month.

Example: Birthday campaign output (birthday is today)

Template:

Output:

Happy Birthday, Jane! Here's a special 25% discount just for you. Use code: BDAYJANE

Techniques used:

• Date comparisons -- is today, is this month, is this week
• Else-if chains -- different messages for birthday, birthday month, and birthday week
• Percentage formatting -- as "percentage" for the discount
• Text transform -- uppercase to generate a personalized promo code
• Nested conditionals -- VIP bonus check inside the birthday-month branch

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Re-engagement Email

A re-engagement email that varies its approach based on how long it's been since the user's last login, with nested conditionals for premium users.

Example: Re-engagement output (30-day inactive user)

Template:

Output:

Hi Jane, we miss you! It's been a while since your last visit.

Techniques used:

• Date range checks -- is within the last 7 days, is within the last 30 days
• Else-if chains -- tiered engagement based on inactivity period
• Comments -- marks the active-user branch as intentionally empty
• Nested conditionals -- premium-specific messaging inside the long-inactive branch
• Containment check -- contains "premium" on tags array
• Fallback values -- or "there" for the most disengaged group
• For loop with limit and fallback -- recent updates list with empty state
• Quick list -- premium features as bullet points
• Variable assignment -- stores days inactive for a secondary check