Pricing
Pricing that scales with contacts, not guesswork
Start free. Upgrade when you outgrow a tier — every tier keeps every flow you've already built.
Email, push, web push, and in-app are live today, with email, push, and in-app on every plan including Free. SMS and WhatsApp follow on higher tiers.
Free
$0 forever
For solo builders exploring Synapse
- Emails/mo
- 2K
- Contacts
- 2K
- Members
- 2
- Events/mo
- 20K
- Flows
- 10
- Retention
- 60 days
Starter
$29/mo
For small teams shipping their first integration
- Emails/mo
- 25K
- Contacts
- 25K
- Members
- 5
- Events/mo
- 250K
- Flows
- 50
- Retention
- 180 days
- Custom sending domain
Growth
$99/mo
For teams adding push and growing past their first cohort
- Emails/mo
- 100K
- Contacts
- 100K
- Members
- 10
- Events/mo
- 2M
- Flows
- Unlimited
- Retention
- 1 year
- Custom sending domain
Pro
$249/mo
For scaling teams that need priority support and SMS
- Emails/mo
- 500K
- Contacts
- 500K
- Members
- 25
- Events/mo
- 10M
- Flows
- Unlimited
- Retention
- 2 year
- Custom sending domain
- Priority support (4hr response)
Need more? Business and Enterprise → — up to 1,000,000+ contacts, all 6 channels including WhatsApp, priority support. Building something early-stage? Talk to us about design partnership →
| Feature | Free | Starter | Growth | Pro | Business | Enterprise |
|---|---|---|---|---|---|---|
| Limits | ||||||
| Monthly emails | 2K | 25K | 100K | 500K | 2M | Unlimited |
| Contacts | 2K | 25K | 100K | 500K | 1M | Unlimited |
| Team members | 2 | 5 | 10 | 25 | 50 | Unlimited |
| Flows | 10 | 50 | Unlimited | Unlimited | Unlimited | Unlimited |
| Monthly events | 20K | 250K | 2M | 10M | 50M | Unlimited |
| Data retention | 60 days | 180 days | 1 year | 2 years | 2 years | Unlimited |
| Push & in-app | ||||||
| Devices included | 1K | 25K | 250K | 1M | 5M | Unlimited |
| Pushes/month | 10K | 500K | 5M | 25M | 100M | Unlimited |
| Push credentials | 2 | 4 | 10 | 25 | Unlimited | Unlimited |
| In-app messages/month | 5K | 100K | 1M | 10M | Unlimited | Unlimited |
| Authoring | ||||||
| Smart Suggester | Included | Included | Included | Included | Included | Included |
| NLT + Jinja templating | Included | Included | Included | Included | Included | Included |
| AI template assistant | Included | Included | Included | Included | Included | Included |
| Visual flow builder | Included | Included | Included | Included | Included | Included |
| Segmentation & analytics | ||||||
| Segmentation | Included | Included | Included | Included | Included | Included |
| Test/live environment isolation | Included | Included | Included | Included | Included | Included |
| Clone test to live | Included | Included | Included | Included | Included | Included |
| Analytics dashboard | Included | Included | Included | Included | Included | Included |
| Custom report builder | Not included | Included | Included | Included | Included | Included |
| Cohort retention | Not included | Included | Included | Included | Included | Included |
| Funnel analysis | Not included | Included | Included | Included | Included | Included |
| RFM analysis | Not included | Not included | Not included | Included | Included | Included |
| Infrastructure | ||||||
| Custom sending domain | Not included | Included | Included | Included | Included | Included |
| Priority support (4hr response) | Not included | Not included | Not included | Included | Included | Included |
| API and SDKs | Included | Included | Included | Included | Included | Included |
| Webhooks | Included | Included | Included | Included | Included | Included |
| RBAC (6 roles) | Not included | Included | Included | Included | Included | Included |
| Channels | ||||||
Included | Included | Included | Included | Included | Included | |
| Push notifications (iOS + Android) | Included | Included | Included | Included | Included | Included |
| Web push | Not included | Included | Included | Included | Included | Included |
| In-app messages | Included | Included | Included | Included | Included | Included |
| SMS | Not included | Not included | Not included | Included | Included | Included |
Not included | Not included | Not included | Not included | Included | Included | |
Common questions
You receive a notification when you reach 80% of your limit. When you hit the limit, new emails queue until the next billing cycle or until you upgrade. Existing flows continue to run for contacts already in a sequence — we do not cut off mid-flow.
No. The free plan requires only an email address. No credit card, no trial expiration. Use it as long as you need.
Yes. Upgrade or downgrade from your billing settings. Upgrades take effect immediately. Downgrades take effect at the end of your current billing period.
An event is any business action you send to Synapse via the API — a signup, a purchase, a page view, a cart addition. Each POST /v1/events call counts as one event. Events trigger flows, update contact properties, and feed your analytics.
Every workspace has two fully isolated environments: test and live. Templates, flows, segments, contacts, events, and analytics are completely separate between them. You build and verify everything in test mode — which sends real emails to verified team addresses — then clone to live with one click when ready. Test/live isolation is included on all plans, including Free.
Yes. Yearly billing gives you 2 months free (pay for 10 months, get 12). You can switch between monthly and yearly billing at any time.
Email, push notifications, web push, and in-app messaging are all live today. Email, push, and in-app ship on every plan including Free; web push is included from Starter up. Push ships with native iOS and Android SDKs, and in-app ships with a themeable browser UI Kit — every channel runs on the same flow engine, template language, and analytics as email. SMS and WhatsApp are available on higher tiers. Both require a one-time carrier registration step before you can send — SMS needs A2P 10DLC approval from your carrier, and WhatsApp needs an approved WhatsApp Business Account (WABA) and message template. The flow builder, consent handling, and suppression logic are ready the moment your registration clears.
Neither. Push is part of the platform. Every plan, including Free, ships with push at the same channel surface as email — same flow builder, same NLT template language, same delivery logs, same analytics. The Free tier includes 1,000 active devices and 10,000 pushes per month, scaling on every paid tier. There is no per-channel surcharge and no per-MAU multiplier.
Yours. You upload your own APNs .p8 token-auth key and your own FCM service account JSON in the dashboard. Pushes go out from your Apple Developer team and your Firebase project, carrying your bundle identifier and sender ID — the ones your users already see in their notification settings. Credentials are encrypted at rest with envelope encryption and decrypted only inside the push send worker.
Pricing adjusts automatically based on your location. Visitors from Vietnam see prices in VND. All other visitors see USD. The features and limits are identical regardless of currency.
Priority email support with 4-hour response during business hours (Mon-Fri 9am-6pm SGT). Included on Pro and Business plans. Enterprise customers receive a dedicated account manager and custom SLAs.
Contact our sales team. We can adjust email limits, contact limits, push allocations, and event limits to match your specific volume — without moving you onto a full Enterprise contract.
Start free. Upgrade when you are ready.
2,000 emails, 2,000 contacts, no credit card required. First event tracked in 5 minutes, first send in 20.