Reports & analytics
Every metric your team needs, none of the ones they don't
Build custom reports with any metric, any dimension, and any filter. Or start with a pre-built template and customize from there. Cohort retention, funnel analysis, and flow comparison — all without exporting to a spreadsheet.
Build exactly the report you need
Drag metrics, pick dimensions, apply filters, and choose your chart type. The report builder gives your team the flexibility to answer any question without waiting for engineering.
Open rate, click rate, revenue, or any custom metric.
Date, flow, template, segment, or contact property.
Date ranges, segments, flows, or any contact field.
Bar, line, area, table, number, or funnel.
Start with a report, not a blank canvas
Pre-built reports are ready to use out of the box. One click to customize.
Email Performance
Open rates, click rates, and delivery health across all campaigns.
Flow Performance
Completion rates, drop-off points, and email-per-flow stats.
Contact Growth
Signups over time, source breakdown, and churn tracking.
All pre-built reports are fully customizable. Clone and modify to fit your needs.
| Size | M0 | M1 | M2 | M3 | |
|---|---|---|---|---|---|
| Jan 2025 | 842 | 100% | 72% | 58% | 41% |
| Feb 2025 | 1,024 | 100% | 68% | 52% | -- |
| Mar 2025 | 956 | 100% | 75% | -- | -- |
| Apr 2025 | 1,189 | 100% | -- | -- | -- |
| Average | 4,011 | 100% | 72% | 55% | 41% |
See who sticks around — and when they leave
Cohort retention analysis shows you which groups of contacts stay engaged over time — and exactly when drop-off happens. Stop guessing at churn and start measuring it.
Find where your emails drop off
Funnel analysis visualizes every stage of your email delivery and flow pipelines. See exactly where contacts fall off and how much each stage costs you.
Email delivery funnel
Sent →Delivered →Opened →Clicked
Flow completion funnel
Triggered →Started →Step N →Completed
Put your flows head-to-head
Compare two to four flows side by side. See which one wins across every metric.
Completion Rate
78%
Open Rate
62%
Click Rate
18%
Completion Rate
85%
Open Rate
71%
Click Rate
24%
Completion Rate
62%
Open Rate
55%
Click Rate
12%
Compare up to 4 flows across every metric — trips, completion, open rate, click rate, and more.
Reports that deliver themselves
Schedule any report to arrive in your inbox daily, weekly, or monthly. Share with your team — no login required for recipients.
Weekly Email Performance
Shared with: 3 team members
Organize, search, and manage your reports
Search & filter
Sort by date, name, or last viewed
Clone & customize pre-built reports
Private or shared visibility
Nine report types, one interface
Every report type uses the same builder. Learn one, build any.
Email Performance
Open rates, click rates, bounces, and delivery metrics across all campaigns and time ranges.
Flow Performance
Trips started, trips completed, conversion rates, and per-step drop-off for every flow.
Contact Growth
New contacts over time, acquisition source breakdown, and churn rate tracking.
Cohort Retention
Weekly or monthly cohorts with retention heatmaps and average benchmarking.
Funnel Analysis
Visualize drop-off at every stage from triggered to clicked for email and flow pipelines.
Flow Comparison
Compare two to four flows side by side across trips, completion, open rate, and click rate.
Event Activity
Volume and distribution of tracked events over time, grouped by event name or source.
Segment Analysis
Engagement metrics broken down by segment, with overlap and growth comparisons.
Delivery Health
Bounce rates, spam complaints, and sender reputation metrics for your domains.
All report types support filtering, date ranges, and scheduled delivery.
Build your first report in under a minute
Pre-built templates to start. Custom builder for everything else. Free to try.