CAMPAIGNS
Send the right message at the right moment.
Broadcast to a segment, schedule for later, recur on an interval, or trigger from an event — four send types, with A/B testing, qualification filters, and rate limits built in, not bolted on.
One wizard. Four ways to send.
Campaigns complement flows. Where flows respond to individual customer actions, campaigns let you reach segments on your schedule — product launches, seasonal promotions, weekly digests.
Spring Product Launch
One-time · Scheduled for May 28, 2026 at 10:00 AM SGT
Send type
One-time
Segment
Active customers
Recipients
4,231
A/B variants
2 (Subject line)
Example metrics
Everything you need to run production campaigns.
A/B testing
Up to 5 variants per campaign. Choose the winner metric — open rate, click rate, or click-to-open rate — and auto-send the winner to the remaining audience.
Qualification filters
Gate entry with historical event checks. Combine conditions with AND/OR logic to ensure only the right contacts receive the send.
Rate limits
Control send frequency per contact — maximum sends per period, from hourly to yearly. Prevent message fatigue without manual coordination.
Audience targeting
Pick a segment and preview the matched audience before sending. Real-time match counts update as you refine the criteria.
Campaign analytics
Five-tab detail view — overview, engagement, deliverability, audience, and recipients. Every metric from send to click, per campaign.
Entry timing
Send immediately or after a configurable delay — up to 24 hours. Control exactly when the message arrives after qualification.
Four send types.
Match any communication pattern your team produces.
One-time
Send once to a segment — product announcements, feature launches, company updates. Draft, send, done.
Scheduled
Queue a send for a specific date and time. The campaign waits in scheduled status until the moment arrives, then processes the full recipient list.
Recurring
Run on an interval — daily, weekly, monthly. Each recurrence creates a new instance with its own metrics. Pause and resume without losing history.
Event-triggered
Fire when a business event matches your criteria. Combine with qualification filters, entry timing delays, and rate limits for precise targeting.
Two sides of the same automation layer.
Campaigns and flows are two sides of the same automation layer. Flows respond to individual customer actions in real time. Campaigns let your marketing team reach segments on their schedule. Both use the same templates — authored in the Smart Suggester, rendered by the same engine, tracked in the same analytics.
Send your first campaign before lunch.
Free tier — every campaign capability from the first send. Four send types, A/B testing, qualification filters. No credit card required.